You Don't Need More AI. You Need Better Systems.

Outliner streamlines and optimizes your internal systems.
We're seasoned operators who make messy businesses run like clockwork.

Outliner streamlines and optimizes your internal systems. We're seasoned operators who make messy businesses run like clockwork.

Book Call

Let's discuss your operation needs

the problem

Does this sound familiar?

You started your journey to build a thriving, profitable business—one that would generate serious cash and give you freedom. But along the way, things got... messy.

Operations are chaotic

Your team is constantly putting out fires instead of focusing on growth. Simple tasks take way longer than they should, and you're not sure why.

You're working way too much

Despite hiring people, you're still the bottleneck. Every decision flows through you, and you can't seem to step away without things falling apart.

Profits are frustratingly elusive

Revenue might be growing, but your margins are thin. You're working harder than ever but not seeing the financial returns you expected.

Your expensive tools are collecting digital dust

That CRM you spent thousands on? Your team treats it like a glorified contact list. Meanwhile, competitors are using the same software to automate workflows and close deals faster.

our story

It doesn't have to be that way.

What if everything internally just worked like a well oiled machine?

LETTER FROM MARSHALL:

I’m Marshall Haas, co-founder of Outliner.

Before this, I was the founder & CEO of Somewhere.com (formerly Shepherd)

I bootstrapped that business to a $52M exit in 2024—from founding to sale in just four years.‍

Some stats that might surprise you:

I only worked 778 hours in total on the business over those four years, thanks to delegation and automation.

Our team was 150+ people

We distributed 8-figures in profits to owners before the acquisition.

And I did all of this while still being a family man—my son was born in year one, my daughter in year three.

These results weren’t by accident. They came from well optimized systems, delegating to a great team, and the correct KPIs in place to track the business.

Benjamin Surman was my COO at Somewhere and is the mastermind behind our systems. Together, we’re bringing our playbooks to your business.

With our team of operators, we’ll streamline and optimize the operations in your business.

Marshall Haas

Benjamin Surman

what we do

Here's what happens when you work with us:

We’ll get you setup on the right tools, or streamline the ones you’re using. Maybe it’s Hubspot, Salesforce, Shopify, Xero... it doesn’t matter. We’re tool agnostic. We care about process and systems being utilized effectively and KPIs being measured and management acting on them. We’ll get your operations running smoothly.