Dear founders,
Does this sound familiar? You started your journey to build a thriving, profitable business—one that would generate serious cash and give you freedom. But along the way, things got… messy.
- Operations are chaotic.
- You're working way too much
- And despite all the effort, profits are frustratingly elusive.
It doesn't have to be that way.
I’m Marshall Haas, co-founder of Outliner.
Before this, I was the founder & CEO of Somewhere.com (formerly Shepherd). I bootstrapped that business to a $52M exit in 2024—from founding to sale in just four years.
Some stats that might surprise you
- I only worked 778 hours in total on the business over those four years, thanks to delegation and automation.
- We ran at 70%+ profit margins—that’s cash profit, not gross margin.
- 99% of our team was overseas—at the time of sale, only three employees were domestic, while 150+ were remote overseas.
- We distributed 8-figures in profits to owners before the acquisition.
And I did all of this while still being a family man—my son was born in year one, my daughter in year three.
However, I didn’t achieve these results alone. Benjamin Surman joined in year two to help scale the business as my COO. He’s the most exceptional operator I’ve met in my 18 years in startups.
We’re teaming up again to help businesses like yours. We'll apply our lessons & tactics learned to your business.
Here's what we believe
- Most businesses can be far more profitable.
- Operations can be streamlined.
- Founders & executives could work less while being more effective.
Services we offer
We offer two ways to work with us, depending on your needs.
- One-time deep dive – We review your P&L, ask you a bunch of questions about how you run your business, and give you an actionable blueprint to improve your business.
- Ongoing Consulting – We act as your strategic advisors, helping you implement changes, solve bottlenecks, and continuously optimize for profitability & time freedom.
If you’re ready to unlock your business’s full potential, let’s talk.
